Social Networks Might Spread Happiness

Nicholas Christakis is a Professor of Medicine, Health Care Policy, and Sociology at Harvard University and his work “examines the biological, psychological, sociological, and mathematical rules that govern how we form social networks, and the rules that govern how they shape our lives.” His paper, “Dynamic Spread of Happiness in a Large Social Network,” co-authored with James H. Fowler and published in the British Medical Journal measures the clustering of happiness and unhappiness within social networks.

The image below, taken from a 2000 study, is a representation of a social network of 1,020 individuals with yellow nodes denoting happy subjects and blue nodes representing unhappy subjects (shades of green are intermediate). What’s immediately noticeable is that happy and unhappy people tend to be grouped together.

Happinessclusters

Happiness Clusters in Face-to-Face Social Networks in 2000

The possible reasons for this clustered effect could be the result of induction (one person is directly influencing another), homophily (like-minded people tending to find each other), confounding (people sharing similar circumstances and environments), or any combination of the three.

The study goes on to examine similar clusters of obesity and divorce with similar findings: you are statistically more likely to share behaviors and attitudes with those around you. In other words:

If you are surrounded by happy people, you’re more likely to be happy; if you yourself are happy, those around you are more likely to be happy.

This theory, also known as social contagion, has also come under some criticism lately and a detailed explanation is highlighted in this Slate article.

It’s hard to conclude that happiness is “catch-able” like the common cold but even without causation the statistical significance of the clustering is pretty powerful. So in my book, all the better reason to make the decision to be happy—it just may help those around you to be happy as well.

For more from Christakis, check out his TED talk “The Hidden Influence of Social Networks:”
http://video.ted.com/assets/player/swf/EmbedPlayer.swf

Additional reading: Nicholas A. Christakis. (2010) “Infectious Disease Modeling of Social Networks” Public Library of Science Computational Biology

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